There There

We are in charge of the Visual Identity for Ogikubo’s three gardens
(Tekigaiso Park, Otaguro Park, and Kadokawa Garden),which are operated by Toraya.

As a team based in Ogikubo and Nishi-Ogikubo,
it was an exciting experience to be involved with these historic gardens in our local.

The logo is designed to look like three gardens,
with script letters that make you feel like walking around.

Following the opening of the new exhibition hall next to the historic Tekigaiso villa—designed by Kengo Kuma & Associates—I have been continuously responsible for creating its visuals, including merchandise and exhibition graphics.

「とらや」が運営を手がける、
荻窪の三庭園（荻外荘公園、太田黒公園、角川庭園）のVIを担当。

荻窪・西荻窪を拠点に活動している私たちにとって、
街の歴史的な庭園に携われることはとても刺激的な経験。

ロゴは、3つの庭園（3 gardens）をスクリプト文字と捉え、
歩いて回れるようなロゴデザインに。

荻外荘の隣に隈研吾建築都市設計事務所が設計した展示棟がオープンし、
継続的にグッズや展示などのビジュアルも担当。

Client：株式会社虎玄

Producer：Saito & Co.

Photo：Takehiro Goto

Art Direction / Design：There There

We were in charge of the art direction for the bakery café “PARKET,” which opened at Shimonoseki City University.
The original “PARKET Font” inflates as its weight increases, resembling the way bread rises as it bakes.
This font, which evokes the aroma of freshly baked bread, served as the core of the design expression and was applied across the logo, merchandise, address displays, calendar, and official website.

下関市立大学にオープンしたベーカリーカフェ、『PARKET』のアートディレクションを担当。
オリジナルフォントの「PARKET Font」はウェイトが上がるにつれ、
フォントそのものが焼き上がるパンのように膨らんでいきます。
そんなパンの香りを感じるようなフォントたちを表現の軸として
ロゴやグッズ、住所やカレンダー、公式サイトに展開。

PARKET
Web：https://parketbakery.com/
Instagram：https://www.instagram.com/bakery_scucoop/